GVConsulting

The popularity of mobile augmented reality (AR) has risen in recent years and this greater exposure and success is set to bring about a number of changes to how it is used. The concept has altered dramatically in terms of usage, as companies attempt to move away from a reliance on location based services and create niche offerings for their desired audience.

Previously the overlaying of data onto the real world was largely triggered with information on location, which made it extremely popular amongst travel companies, including Lonely Planet and TripAdvisor who used it within their apps.

Experts stated that the reason that they were able to successfully harness the power of mobile AR is the fact that we have the least knowledge when we are placed in completely new environments, which enabled the aforementioned companies to flourish by offering interactive data. For example, TripAdvisor’s AR mobile app enables users to take a photo of their surroundings, which is then used to make a number of suggestions for nearby attractions and restaurants in a map format.

However, as mentioned above, there has been a diversification within mobile AR and it is now largely used in other industries, with less dependency on location and this has created a bright future for augmented reality apps. The latest mobile AR report from Juniper Research, who have published 2 previous versions, predicts growth for mobile AR and has also determined the key opportunities within the market. The industry as a whole is expected to grow to a total revenue of $5.2 billion between now and 2017, as other areas begin to achieve similar success to location based augmented reality.

Social networking and games are predicted to grow rapidly over the next 5 years and this could lead to a far more engaging experience for users, whilst the increasing use of mobile AR within healthcare could also aid industry expansion. Developments in these areas are likely to increase exposure and awareness, which has been a key barrier to the widespread success of mobile AR and this should see more rapid growth.

One key issue must be addressed in order for mobile AR to become more successful and this is the quality and usability of apps, as a failure to meet user expectations is often the key reason that many companies AR strategies fail.

One of the principle  barriers to widespread usage has been an insufficient number of technologies that are compatible with mobile AR, however more powerful mobile phones and tablet devices are improving the consistency of augmented reality applications.

An Unexpected Ass Kicking

By Joel Runyon

Originally posted at Blog of Impossible Things

I sat down at yet-another coffee shop in Portland determined to get some work done, catch up on some emails and write another blog post.

About 30 minutes into my working, an elderly gentleman at least 80 years old sat down next to me with a hot coffee and a pastry. I smiled at him and nodded and looked back at my computer as I continued to work.

“Do you like Apple? As he gestured to the new Macbook Air I had picked up a few days prior.

“Yea, I’ve been using them for a while.” Wondering if I was going to get suckered into a mac vs. pc debate in a portland coffee shop with an elderly stranger.

“Do you program on them?

“Well, I don’t really know how to code, but I write quite a bit and spend a lot of time creating online projects and helping clients run their businesses.”

“I’ve been against Macintosh company lately. They’re trying to get everyone to use iPads and when people use iPads they end up just using technology to consume things instead of making things. With a computer you can make things. You can code, you can make things and create things that have never before existed and do things that have never been done before.”

“That’s the problem with a lot of people”, he continued, “they don’t try to do stuff that’s never been done before, so they never do anything, but if they try to do it, they find out there’s lots of things they can do that have never been done before.”

I nodded my head in agreement and laughed to myself – thinking that would be something that I would say and the coincidence that out of all the people in the coffee shop I ended up talking to, it was this guy. What a way to open a conversation.

The old man turned back at his coffee, took a sip, and then looked back at me.

“In fact, I’ve done lots of things that haven’t been done before”, he said half-smiling.

Not sure if he was simply toying with me or not, my curiousity got the better of me.

Oh really? Like what types of things?, All the while, half-thinking he was going to make up something fairly non-impressive.

I invented the first computer.

Um, Excuse me?

I created the world’s first internally programmable computer. It used to take up a space about as big as this whole room and my wife and I used to walk into it to program it.

What’s your name?”. I asked, thinking that this guy is either another crazy homeless person in Portland or legitimately who he said he was.

“Russell Kirsch”

Sure enough, after .29 seconds, I found out he wasn’t lying to my face. Russell Kirsch indeed invented the world’s first internally programmable computer and as well as a bunch of other things and definitely lives in Portland. As he talked, I began googling him, he read my mind and volunteered:

Here, I’ll show you

He stood up and directed me to a variety of websites and showed me through the archives of what he’d created while every once in a while dropping some minor detail like:

I also created the first digital image. It was a photo of my son.

At this point, I learned better than to call Russell’s bluff, but sure enough, a few more google searches showed that he did just that.

(Photo by Joel Runyon, licensed CC-BY-3.0)
Want to mess with your mind? Without the man in the photo, the photo of this man wouldn’t exist. *mind blown*

As he started showing me through the old history archives of what he did while any hope of productivity vacated my mind as I listened to his stories and picked his brain about what he had done.

At some point in the conversation, I mentioned to him:

“You know Russell, that’s really impressive.”

“I guess, I’ve always believed that nothing is withheld from us what we have conceived to do. Most people think the opposite – that all things are withheld from them which they have conceived to do and they end up doing nothing.”

“Wait”, I said, pausing at his last sentence ”What was that quote again?” 

“Nothing is withheld from us what we have conceived to do.”

That’s good, who said that? 

God did.

What?

God said it and there were only two people who believed it, you know who? 

Nope, who?

God and me, so I went out and did it.

Well then, I thought – as he finished showing me through the archives – I’m not going to argue with the guy who invented the computer. After about 20 minutes of walking me through his contributions to technology, he sat down, finished his coffee,  glanced at his half-eaten pastry now-cold, checked his watch and announced:

Well, I have to go now.

With that, we shook hands, he got up, walked to his car and drove off as I just sat there trying to figure out what exactly had just happened. As I sat there thinking: two things he said reverberated in the back of my mind:

• Nothing is withheld from us which we have conceived to do.
• Do things that have never been done.

The first meaning: if you’ve conceived something in your mind, decide to do it, and are willing to put in the work – nothing can stop you.

The second is fairly self-explanatory but carries the extra weight of it coming from the guy who invented the very thing that’s letting me type these words out on the internet.

“Do things that have never been done before” - The guy who invented the computer
[click to tweet]

Yessir.

Time to step it up.

The next generation of the internet is demonstrated through the meshing of reality, augmented reality, and simulation. Second Site, LLC contributed enormously to this project.